Fullpath consolidates first-party dealership data and layers it with powerful AI and marketing automations so dealers can create exceptional customer experiences.
Fullpath works to unify your disconnected, siloed data sources into one, organized, clean, and cohesive platform called a Customer Data Platform (CDP). This is a critical piece in creating a sustainable and resilient business that makes smart, data-driven decisions.
Fullpath uses identity resolution technology to compile singular profiles for every shopper that includes all interactions and engagements they have with your dealership including website activity, vehicle of interest, ads engaged, emails received or opened, demographics information, and more.
Fullpath layers your data with powerful AI and marketing automations to activate your data. This allows you to automatically create and execute effective personalized targeted ad and email marketing campaigns designed to drive sales and loyalty.
Fullpath leverages real-time data updates to ensure your dealership nurtures your entire sales funnel, top to bottom, by engaging every prospect and customer with relevant and valuable content based on their current needs and preferences.
Management
Get a clear and consolidated view of your dealership’s activity with monthly reports. Use these insights to bolster the efforts of your teams, improve dealership operations, and increase your customer lifetime value (LTV).
Marketing
Automatically create hyper-specific audiences and generate hundreds of smart, AI-powered targeted ads, and email campaigns. Optimize your ad budgets around the clock using machine learning to drive leads and improve your ROI.
Sales
Understand the full customer journey with data-rich profiles built for every shopper so you can personalize your approach, close more sales, and drive loyalty by creating exceptional customer experiences on and off the dealership floor.
Service
Get fully automated service campaigns to put an end to the cycle of endless phone calls in order to optimize your processes and get your team back to work.
Fullpath’s dashboard makes your data accessible, exportable, and actionable so your team can actually use your data to improve your marketing strategy, personalize your sales approach, and optimize your day-to-day dealership operations.
Fullpath’s open API creates more opportunities for data connectivity with your existing vendors so you can take full advantage of your data, no matter where it comes from. Vendors looking to connect to Fullpath can reach out to our team at integrations@fullpath.com.
Dealerships are required to comply with FTC data protection rules. Fullpath is ISO 27001 certified. This is the top international standard of information security so you can rest assured knowing your data is safe and you are meeting the required standards for compliance.
Fullpath consolidates, cleans, and normalizes your dealership’s first-party data into one integrated platform.
Fullpath uses identity resolution technology to create a singular, data-rich profile of every dealership shopper.
Fullpath leverages powerful AI and marketing automations to build hyper-segmented audiences for automated targeted ad campaigns, personalized emails, and dynamic landing pages.
Fullpath ensures your campaigns are fully optimized for leads around the clock so you get the most out of your marketing dollars.
Engage your entire CRM at scale with AI-powered personalized email campaigns designed to turn dead leads into active shoppers and create a new stream of revenue for your dealership.
Leverage your first and third party data to create highly effective AI-powered social, search, and display ads that are optimized around the clock to drive high-intent leads.
Elevate your website experience with personalized engagements designed to drive lead conversions by prompting shoppers with hyper-relevant info and offers that meet their needs.
Put every vehicle at the front of your lot with AI-powered campaigns designed to drive shopper-grade traffic to your lagging VDPs to get your at-risk inventory seen and sold.
Engage your high-value equity-positive shoppers with ads and emails based on their personal equity status.
Provide AI-powered dealership-specific, personalized, and highly detailed replies to incoming customer questions and provide shoppers with an excellent customer experience 24/7.
Customer Data Platforms (CDP) for car dealers are highly advanced technology solutions designed to integrate, consolidate and maintain car dealership customer data pulled from multiple sources. The automotive CDP essentially creates a comprehensive database of every shopper interaction and engagement with the dealership, to build consolidated profiles that include every engagement on the shopper journey including website visits, ad clicks, phone calls, showroom visits, service appointments, purchase history and more. CDPs for car dealers like Fullpath, turn the data into a usable, useful tool that can be leveraged by the dealership sales and marketing teams to create a more personalized, targeted shopping experience for every individual customer.
The main benefit of implementing an enhanced CDP for car dealers at your dealership is the ability to automatically generate hyper-personalized marketing campaigns that specifically speak to the needs and preferences of every individual shopper. Fullpath’s enhanced CDP for car dealers layers the dealership’s first-party data with powerful AI to target every shopper with content that is relevant, valuable and timely at scale to vastly improve the return on investment (ROI) and the effectiveness of the dealership’s marketing efforts.
A CDP for car dealers can significantly enhance personalization by bringing together data from various sources to create comprehensive customer profiles. This collection of data includes website browsing history, purchase records, marketing engagements such as ads and emails and more, providing dealers with a clear picture of the needs and preferences of each individual shopper. This holistic view provided by the CDP allows car dealers to tailor their marketing efforts with personalized recommendations, targeted messaging, and customized offers that will resonate with each individual shopper.
Automotive CDPs are specifically designed to integrate with dealership data sources including the dealership CRM, DMS, website, ad platforms, inventory feed, incentives and offers, payment solutions, call tracking platforms, trade-in tools and more. Fullpath’s CDP currently offers over 200 integration options through the Fullpath Integration Hub, allowing dealers to take full control of every data source in play at the dealership.
A CDP for car dealers integrates customer data from every data source in play at the dealership in real time. This means that the dealership is always working with the latest shopper data available – from the last webpage they visited to the last ad they saw, allowing the dealer to make smarter decisions about their next engagement.
There are 4 key features to look for when choosing an automotive CDP:
Without these four basic elements, an automotive CDP cannot be considered a true CDP.
By bringing together all of the dealership data into one platform, a CDP for car dealers makes it easier to manage and monitor data, and remain compliant with legal data security regulations including FTC regulations and California compliance rules. CDPs enable dealers to keep track of shopper consent and preferences, ensuring the data is stored and used within the legal requirements. Fullpath’s CDP is ISO 27001 certified, which is the highest standard for data and information security which ensures Fullpath users remain in full compliance with all data privacy and security regulations at all times.
There are two key challenges a dealership may face when implementing an automotive CDP:
These challenges can be largely mitigated by choosing the right CDP vendor for your dealership.
Fullpath’s CDP helps enhance dealership operations by:
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